Margot & Julian from The Bloomers promote sustainable and conscious fashion and lifestyle on their blog and Instagram.
Their mission is to inspire people to build a lifestyle that is more conscious, respectful for the people and the environment.
In their articles, they present ethical and sustainable clothing brands as well as sustainable alternatives that will allow you to change your consumption habits bit by bit.
You have a blog and Instagram on which you promote an ethical and conscious lifestyle, next to this, what are the actions you take in your daily life to live sustainably? What does it represent for you?
Margot & Julian - Bloomers:
Living sustainably for us is asking questions. In each and every move, action or lack of action, each purchase we make, or anything we consume, we try to ask ourselves questions that can lead to a sustainable everyday life. A sustainable lifestyle is prioritizing ideas or companies that are part of the circular economy.
The first question we would ask ourselves is “why”. For example, if we’re going to buy anything, or travel, we ask ourselves how necessary it is, and where does that need come from. How rational or emotional is that decision? Then we try to act (or not) upon that knowledge.
There is always room for improvement. For our daily life, we consciously decided (for now) not to buy a car again even though it could make our lives much easier in our current situation. We also buy all of our food in bulk, no packaging, we have a compost in the garden, by the way in many cities it is also feasible in apartments now. We carry cotton bags, handkerchiefs, reusable bottles, reusable straws, anything we might need on the road in case we want to buy something and avoid creating waste. We prioritize travel by public transport, train or car-share (although with the apparent tax cuts airplane companies get, the price difference is huge and it makes it difficult). And most of all we fully support sustainable fashion brands.
Sustainability in lifestyle is a large subject, and it comes with many gray areas, but ultimately everything is connected, so taking on a holistic approach works well for us.
We have to say that you’re a good inspiration for us because you also live a zero-waste lifestyle! How do you maintain this lifestyle? Where do you shop for example and what are your main challenges living zero waste?
Julian - Bloomers:
The challenges for me are that I’m a big eater and I get “hangry”, and if you want to live Zero Waste, and you’re on the go, you got to have your little kit, so the challenge is to remember it, and to bring it with me.
On the other hand, we found that once you build up the habit, it is automatic, easy and very gratifying. We like the look on people’s faces when we order a sandwich and we ask to put it in a cotton bag or handkerchief that we carry…We can see their expression going from confusion to understanding and even a little bit of admiration. Sometimes business owners even congratulate us.
Another reason to maintaining this lifestyle is that it has a great positive impact on our health. We no longer eat anything that comes in packages, so no food preservatives or anything that we don’t really know what it is or where it came from.
Otherwise, for shopping, we have the chance that there are quite a few stores around here where we can buy everything in bulk, and usually this kind of stores also have organic products.
Margot, before you had a “regular” fashion blog. Now you’re focused on only sustainable and ethical fashion, beauty etc. How did you make this change, what was the reason and can you talk about the transition you made?
Margot - Bloomers:
It’s a bit of a long story, but I’ll make it short.
I started my blog in 2011 as part of my master’s degree when studying digital marketing. That was the first year Julian and I moved in together, and the first “big” thing we ever bought as a couple was our first DSLR camera.
The blog moved on from a school assignment to a creative escape for me, very much like journal or diary, only that with time, and through various
influences it became a fashion blog. It was in my nature to do fashion when I was very young, but I never pursued it because I believed I didn’t have the right attitude and character for that “sharklike” world, I think it doesn’t fit me, and I don’t fit it.
I grew up near the Jura Mountains, surrounded by nature, and ever since I was little, the environment has always concerned me. For instance, I was obsessed with recycling and sorting our garbage properly.
One day, Julian showed me a video about the Zero Waste lifestyle. I immediately acted upon it the next day when I went shopping for food. I grabbed my straw tote, and bought all my fruits and vegetables package free. And this was a conventional supermarket, so it wasn’t normal. That made me realize something was incoherent with my blog, with the fashion industry and my essence. I became conscious. I had to change.
In 2016 I started slowly, and what I mean by that is that I integrated a “Slow Fashion Challenge” in my blog. I moved on from there, and little by little, step-by-step I learned and I’m still learning a lot about the fashion industry, the good fashion practices and the good clothing brands.
Julian, it seems like men are a bit more conservative when it comes to changing their lifestyle, especially with their fashion habits. How do you feel about this? Which are your favourite sustainable brands for menswear?
Julian - Bloomers:
I’ve moved all around the world since I was just kid, being forced to adapt to a new lifestyle all the time. It makes it easier for me. But, I feel that for men, it should actually be easier to transition to eco-friendly clothing brands.
I think we can all agree that the market in “appearance” has mostly been more developed for women than it has for men; therefore women tend to buy more often. But you do have a point, It wasn’t so easy to let go of some of my favorite brands like my “Chuck Tailors” or “Levi’s” which I still have a couple (2 actually) and I’m moving away just because if I really wanted to be a “rebel” like those brands’ image would try to make you feel, then I actually wouldn’t wear them. It’s a contradiction. So, in essence, I see it as personal evolution and awakening.
Now I don’t really have a favorite sustainable brand, but in the last two years I am adopting a sustainable wardrobe by choosing a minimal look for the most part, and fortunately I can easily find that at Klow.
Read part two of the interview with Margot & Julian on our blog soon.